Background
RedTail Solutions, Inc. is a privately held company that was formed in 2000 and is located in Westborough, MA, just outside of Boston. RedTail enables suppliers to compete at the highest level in today�s supply chain by providing a Software as a Service (SaaS) platform for b2b collaboration. This advanced platform provides a suite of hosted services via the Internet that can integrate seamlessly with back office systems like Microsoft Great Plains� to enterprise systems such as SAP�. Through this hosted and integrated platform, suppliers connect and trade through a single solution with their key customers as well as third-party logistics providers in warehousing and transportation. Redtail offers services focused on the management and support of Industry defined standards for EDI (electronic data interchange), GDS (global data synchronization) and RFID (radio-frequency identification). It handles the data synchronization of hundreds of attributes for thousands of items, as well as the EDI mapping and exchange of thousands of purchase orders, invoices, and shipping transactions every month between suppliers and their large customers in retail, grocery and industrial segments. RedTail�s simple-to-use, cost-effective solution enables manufacturers and distributors to fully participate in the global electronic supply chain.

The Supply Chain Dilemma
Today, most large enterprises exchange data electronically and integrate it into their business systems�but the vast majority does not, or they deal with significant inefficiencies in their current process. These companies have been left out of supply chain e-Commerce due to technological and/or organizational gaps that exist between them and their largest trading partners.

Many companies still do not have the resources and/or skills to join the supply chain revolution. More than 300,000 suppliers need the capability to conduct business electronically, or risk losing their largest customers or incurring costly fines due to non-compliance. Even though many big companies provide their own web-based solutions for their suppliers, most suppliers lack the necessary training, software, upgrade capacity or resources to meet complex requirements for compliance and to solve problems as they occur. As a result, suppliers become frustrated and return to using inefficient solutions, outdated methods of fax and paper processing, or forego the business altogether.

RedTail Provides the Total Solution for Mid-Market Suppliers
RedTail Solutions enables suppliers to interact and participate in e-Commerce with large enterprises. Suppliers gain immediate benefits by using RedTail�s fully integrated and automated electronic collaboration through a single solution, helping to eliminate transaction errors, reduce penalties for non-compliance and ultimately to streamline business processes. RedTail develops proprietary electronic trading solutions, based on evolving standards for EDI such as X-12, EDIFACT, and XML, that permit �any to any� format transformation. These are interwoven with other technology requirements such as secure internet communications like AS2, for global synchronization of product data through 1SYNC (UCCnet and Transora), and for bar coding and emerging RFID labels. These capabilities comprise a total electronic trading solution and are delivered on a SaaS platform outsourced service, integrated with the business systems in place by suppliers today.

Clients
RedTail has more than 300 trading partner relationships for EDI, GDS, and RFID in the Government, Grocery, Industrial, Automotive, and Retail segments. RedTail�s systems support the 1SYNC certification requirements, EDI transaction format standards, and testing protocols and business rules for large enterprises. RedTail Solutions leverages its technology and know-how to establish and maintain trading relationships on behalf of its suppliers, who supply everything from fresh flowers, to large national grocery chains, to engine parts, to big car makers. By directly integrating with the accounting and back office ERP systems used by suppliers, RedTail subscribers can easily exchange hundreds to thousands of transactions per month with their large key customers.

Partners
Through RedTail�s Channel Partner Program, RedTail has developed key partnerships and solutions that integrate well with some of the key accounting/ERP systems. Partnerships include Microsoft (Great Plains), Best Software (MAS 90/200), ACCPAC (ProSeries and Advantage), BusinessVision, and AccountMate, and others. RedTail reaches the suppliers who use these business systems through VARs (Value Added Resellers) who sell and maintain these accounting systems.

RedTail also maintains strategic relationships with key technology partners like Franwell, Pervasive, and Verisign, to maintain its aggressive approach to building out platform and functionality. RedTail�s partnerships will afford its customers with continued first-class solutions to enable uninterrupted supply chain participation.